The challenge
The client needed to recruit experienced senior sales professionals at scale, stand out in an overcrowded hiring market, and create a consistent daily pipeline of qualified candidates. The target audience rarely responded to traditional recruiting outreach.
The strategy
- Built highly targeted prospect lists of senior sales professionals.
- Used personalized cold email instead of relying solely on LinkedIn outreach.
- Tested both corporate and personal email addresses.
- Optimized campaigns weekly based on reply quality and engagement.
How appointments were booked
Every reply was handled within 5 minutes, while an eight-touch follow-up sequence kept conversations moving. The campaign maintained a 40 to 50 percent booking rate and produced enough volume to schedule appointments weeks in advance.
The outcome
In 30 days, the campaign sent 54,800 emails and generated 475 positive replies. That equaled one interested lead for every 115 emails sent, with a 2.45 percent overall reply rate.
